Individual Efforts B was an interactive installation for the critical exploration and analysis of global economic data and its meaning. It sought to provoke an uneasy reflection on how statistical and institutional apparatuses inform and are informed by political-economic discourses – visitors received no information other than the posters and a small label on the floor that read “Developing Indicators: Percentage of Internet Usage vs Gross National Income per Capita (South America, Asia, North America, Europe and Africa)”.

It consisted of two sets of five posters, each representing a continent: South America, Asia, North America, Europe, and Africa. The black set, which hung on the front, was made using data related to Internet access. The white set, hanging on the back, was made using data on gross national income per capita. Near the posters was a fan that was turned on to blow the posters only when a viewer approached the pedestal where the fan was located. The datasets were downloaded from the open archive available on the World Bank’s website (see Individual Efforts A to learn more about the series).